Enterprises related to the food sector concluded most of the top value contracts – as demonstrated by a survey carried out among entrepreneurs taking part in the Eastern Poland Economic Promotion Programme. The result is 452 contracts worth more than PLN 162 million.
The food sector is a dominating economic branch of the Eastern Poland Macroregion, covering such voivodeships as Warmińsko-Mazurskie, Podlaskie, Lubelskie, Podkarpackie and Świętokrzyskie. Enterprises from Eastern Poland that operate within the food sector are the key beneficiary of the Eastern Poland Economic Promotion Programme.
From January 2010 to May 2014 they concluded 452 contracts for the amount of PLN 162,328,796.34. This is a consequence of an active participation of the companies in promotional and exhibition events organised by the Polish Information and Foreign Investment Agency S.A. (PAIiIZ). The food sector companies concluded most of the top value contracts among all the industries.
- Such a good result confirms a high competition level in the EU and global market of agri-food processing from Eastern Poland. Entrepreneurs often participated in numerous economic missions and the most important trade fairs and perfectly benefited from the opportunity to develop and establish new contacts – says Monika Piątkowska, a Member of the Management Board of PAIiIZ S.A.
- Our company attended eleven events organised by PAIiIZ, such as the following fairs: SIAL in Paris, PLMA Amsterdam, Fancy Food in Washington and many more, as well as economic missions in London and Romania. Owing to that, we have concluded many new, profitable contracts. This had a measurable impact on improved economic ratios of the enterprise. Over the past four years alone we reported more than a 70-percent increase in exports of our key products. Thanks to the activities undertaken in cooperation with PAIiIZ, Spółdzielnia is gradually expanding and is more strongly visible in foreign markets – says Zbigniew Mojecki, Vice President for Trade ofWytwórcza Spółdzielnia Pracy “Społem” from Kielce.
One of the most valuable branches of the food sector of the Macroregion is dairy and meat industry, while the fruit and vegetable sector is the largest exporter. Polish agri-food products are highly appreciated by foreign investors. The source of competitiveness of the food sector is constituted by good quality and cost-price advantage. Lower labour and product costs, as well as lower margins allow them to win the struggle for a consumer.
-The quality of Polish products combined with their attractive price are two assets owing to which they can successfully compete on the international arena, in particular in the Far East and the area of the former USSR. Recipients from those regions really appreciate direct contacts, thus the participation in fairs, an opportunity of meeting and arranging the cooperation details in person should be recognised as a crucial factor contributing to the Programme success. Owing to the programme we have expanded the existing cooperating markets to include such countries as Tajikistan, Azerbaijan, Georgia, Belarus or Uzbekistan. During the fairs WORLD FOOD Kazakhstan and PRODEXPO Moscow we concluded agreements with new contractors from Russia, Turkmenistan and Ukraine – adds Zbigniew Mojecki.
- Even this year the companies from the food sector will have a chance to promote their products and services during trade fairs and economic missions e.g. in Paris, Tanzania and Ethiopia, Romania and China – adds Monika Piątkowska from PAIiIZ.
The effect of the Eastern Poland Economic Promotion Programme is 753 contracts concluded by the companies from Eastern Poland between January 2010 and May 2014, for the total amount of PLN 352,210,995.09. The data comes from the questionnaires sent to 320 companies participating in the Programme, completed by 62.8% of them.
Since January 2010 the Polish Information and Foreign Investment Agency S.A. (PAIiIZ) has been implementing the Eastern Poland Economic Promotion Programme. The programme aims at increasing the investment attractiveness and presenting the economic potential of the following voivodeships: Warmińsko-Mazurskie, Podlaskie, Lubelskie, Podkarpackie and Świętokrzyskie, forming the Eastern Poland Macroregion.
As part of the undertaken activities, representatives of local government units and companies from Eastern Poland can participate in fairs and investment missions organised by PAIiIZ. The main destination of promotion is the European market, but also the USA, South Korea, United Arab Emirates, Saudi Arabia, China, India and Russia.