The contracts signed thanks to the Eastern Poland Economic Promotion Programme, realized by the Polish Information and Foreign Investment Agency (PAIiIZ), amounted to over 128 million PLN. Until now, food, yacht, underclothing, aviation, and furniture sectors have had the biggest potential. The total value of the project is 86 million PLN, with 33 million PLN spent on direct promotion.
The main aim of the Eastern Poland Economic Promotion Programme is to attract foreign investors to the macroregion and to increase its social-economic growth. The program is realized in cooperation with five voivodships of the Eastern Poland Macroregion: Lubelskie, Podkarpackie, Podlaskie, Świętokrzyskie, and Warmińsko-Mazurskie, as part of I.4 Development of Eastern Poland Operational Program. The authorities of those voivodships try to create optimal investment conditions in the macroregion and, together with the entrepreneurs, to participate in trade fairs and missions organized by the Polish Information and Foreign Investment Agency (PAIiIZ)
- We do our best to facilitate business operation for new entrepreneurs, to enable development, and to create proper conditions for business functioning, e.g. through the implementation of friendly tax system and local payments, providing friendly and professional services, or the creation of attractive investment areas on preferential terms. In Ełk, we are creating a friendly atmosphere for entrepreneurship development and conditions which will encourage potential investors to locate their companies exactly in our city. Tomasz Andrukiewicz, the Mayor of Ełk says: All those advantages has long made Ełk an object of appreciation for investors from Poland and abroad.
Missions, trade fairs and contracts
- During the three years of the Eastern Poland Economic Promotion Programme, we have organized over 91 international promotional events. 1143 entrepreneurs and 360 local government representatives from Eastern Poland participated in these events. Agnieszka Łukaszewska-Wojnarowska, the head of Regional Development Department in PAIiIZ says: The results of these activities are contracts and investments in technological lines worth over 128 million PLN and the increase of 54% in export.
This data comes from a survey conducted by PAIiIZ among 300 companies who actively participated in the promotion - exhibition events organized as part of the Eastern Poland Economic Promotion Programme. The total profit amounts to over 128 million PLN, with 85 million PLN being the value of signed contracts. The remaining amount covers the costs of new factories construction, new institutes and production lines development, and investments into the equipment needed for the realization of new contracts.
The results of the survey are encouraging, especially in relation to the budget of Eastern Poland Economic Promotion Programme which, in years 2009 – 2015, amounts to 85 million PLN, with 33 million PLN voted only for direct promotion.
Saudi-Arabian appetite for Eastern Poland
Systematic activities, a tight cooperation and high activity of both entrepreneurs and local government representatives led to an average of 4,22 months time needed for contracts negotiations. Further negotiations are in progress.
- Agnieszka Łukaszewska – Wojnarowska says: Only in October, did we host South Korean and Saudi Arabian representatives who participated in numerous meetings with entrepreneurs from the macroregion. Saudi Arabian delegation of several people, led by Yasser Al-Harbi from Saudi-Polish Business Council, visited Ełk and Olsztyn. During the visit the Saudi-Arabians met the entrepreneurs and the city’ authorities. The delegation could learn about the investment offer of Warmińsko-Mazurskie Voivodship, as well as of particular entrepreneurships, among others: Lubawa and Lactima companies. The Saudi-Arabians participated in the opening of the modern Science and Technology Park, they visited Suwałki Special Economic Zone, Warmińsko-Mazurskie Special Economic Zone, and also participated in working meetings with entrepreneurs and local government authorities.
Tomasz Andrukiewicz, the Mayor of Ełk city, said: - I am very content with the visit. I think that it is too early for definite declarations. Now it is the time for our guests to analyze Ełk’s offer and potential investment opportunities in the region. I believe that the contacts will be developed and in the near future we will be able to establish specific cooperation with the Saudi-Arabian investors. Our guests were definitely interested in the possibilities of the Ełk Techno-Park and the functioning of economic zone..
The representatives of Eastern Poland Macroregion local government units highly appreciate the cooperation within the scope of Eastern Poland Economic Promotion which creates opportunities for them to meet investors from all over the globe.
Mayor Andrukiewicz adds: These days, also on the local scale, we can and we should talk with the investors, even the ones from the most remote places in the world. It is extremely important in the times of economic crisis, when every new investment stands for precious new jobs. It is worth mentioning that this year alone in Ełk, apart from the Kingdom of Saudi-Arabia, we also hosted entrepreneurs from Croatia or South Korea.
The biggest contracts in food, aviation, and yacht sectors
Definitely, the biggest interest is observed in the food sector which is the domain of the Eastern Poland Macroregion. The value of contracts connected with the food sector amounts to over 45 million PLN. Eastern Poland means also well-developed yacht industry. So far, the value of contracts in the yacht sector has amounted to 9.7 million PLN. New production lines were created, the industrial infrastructure was financed, new machines were purchased, and new production facilities were built.
Agnieszka Łukaszewska-Wojnarowska says: Recently, entrepreneurs from the Macroregion participated in Hanseboot yacht trade fairs during which they presented yachts and motor-boats manufactured by them. This year we are going to participate in a mission to Chicago connected with PLMA – private labels fairs, and also a mission connected with food sector, SIAL trade fair in Abu Dhabi. I believe these activities will bring significant success and will be an incentive for next contracts in food and yacht sectors.
The contracts comparable to those in yacht sector, in the amount of 9.5 mln PLN, were also signed in the aviation sector. Certainly, few people know that Eastern Poland specializes in the production of underclothing which is appreciated not only on the local markets but also abroad. The value of underclothing sector contracts amounts to over 7 million PLN.
Media Campaign as support for Eastern Poland
So far, the actions implemented by PAIiIZ have been focused mainly on trade fairs and investment missions. From September 2012 till the end of 2014 there will be a worldwide media campaign for Eastern Poland, encouraging to set up business in the macroregion. It is primarily addressed to presidents of international companies, opinion leaders, and international consulting companies who provide services for foreign investors.
Agnieszka Łukaszewska – Wojnarowska from PAIiIZ says:We can already watch TV spots and billboards promoting Eastern Poland at the airports in Paris, Dubai, London and New York. The advertisements will also appear on CNN, in The Economist and Financial Times. We believe that this media activity in foreign markets will make investors interested in Eastern Poland.